Create Greater Ease of Use

Dave Romeo • April 23, 2024

Focus on Convenience.

I’ve spent a lot of time listening to customers complain about how hard it is to make a sale — especially if what they sell is more expensive than their competition. But the reality is that salesmanship is not about being the lowest-priced bidder. It has far more to do with being the most valuable service in your customers’ perception.


One of my top coaching clients, Chris Judy of Total Merchant Services taught me his unique perspective on how and why he is so successful at providing merchant accounts for his customers. Chris doesn’t look for startup businesses that only have an occasional need for credit card transactions. He focuses on established businesses that are raking in a lot of money and are focused on providing convenience to their customers and their service providers. These customers understand that no one wants to have to wait to spend money on something they want. By providing a superior service to his merchant account clients, Chris enables them to reach more customers faster, and in a much more efficient and convenient way.


Today, more and more purchases are being made online and without the direct involvement of a human being. Because some of the behemoths (and you know who they are) have mastered this process so well, it’s only natural that your customers will compare your infrastructure and ease of use with other similar online services. Therefore, it is in your best interest to make purchasing from you as convenient as possible for your customers.


I’ve heard it said that if you’re not taking credit cards, you’re just pretending to be in business. I urge you to heed this warning: Your customers will make your competitors rich if you don’t make their lives easier when purchasing from you. Although this is not the only place where you want to make your customers’ experience more convenient, it’s a perfect place to start if you have not already done so.


“The customer experience is the next competitive battleground.” – Jerry Gregoire


Let me hear from you.


(This excerpt is taken from the seminar entitled 12 Easy Ways to Improve Any Business.) I encourage you to click here to register for the 12 Easy Ways to Improve Any Business exclusive live Zoom only seminar on Thursday, May 23, 2024, from 9:00 AM to 12:00 Noon Eastern Standard Time. 


This seminar is part of our Business Skills series. Feel free to browse the entire category for other similar topics.

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