Here's What I Want!

Dave Romeo • July 23, 2024

Communicate With Clarity

One thing I’ve learned as a job coach is that when jobseekers are trying to impress an employer, they tend to pad their resumes with a lot of information that is not necessary. It usually leads to a longer resume than needed. I always offered the same advice: “Don’t make it longer, make it clearer.”


The same recommendation is true when you’re working with a new vendor for the first time. While everybody wants to have things done the way they want them, not everyone communicates clearly enough to get the results they seek. For years, I worked with a pest control service that did not understand what I wanted, which was a house free of bugs and mice. I believe what they thought I wanted was an annual pest control service agreement, with regularly scheduled treatment dates.


It wasn’t until I discovered Sam Peters of Peters Pest Control that I found someone who truly understood what I was looking for. The first thing that Sam did was come over and assess my entire house. He let me know every place where mice could be getting into our house, and then I contracted with a separate handyman service to plug all the holes. As a result of Sam’s advice and the handyman’s follow-through, our home has been “mice-free” for six years. The point is; Sam understood what we wanted — no pests!


If hiring a vendor to provide a service, make your needs and expectations crystal clear. Don’t leave any room for ambiguity. Remember, the more clear your message, the greater the likelihood is you’ll wind up getting what you want out of the agreement.


“Learn to communicate in the language of the listener.” – Dave Romeo


Let me hear from you.

(This excerpt is taken from the seminar entitled The Psychology of Selling V: Selling What People Really Want.) I encourage you to click here to register for The Psychology of Selling V: Selling What People Really Want exclusive, live Zoom-only seminar on Thursday, August 22, 2024, from 9:00 AM to 12:00 Noon Eastern Standard Time. 


This program is also available on demand 24-7 at Romeo Network Online Learning. Click here to learn more and try it FREE!

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