How To Keep Customers Happy.

Create customers for life.

In last week’s blog, I’m spoke to you about firing your customers. Now, let’s talk about keeping them for life. As you know, customers come with all different preferences and dispositions. What pleases one customer may not please another. That’s why it’s important to remember that when it comes to satisfying your patrons, one size fits one.

But what all customers do have in common is that they all enjoy being made to feel important and special when they are buying from someone. Granted, some online businesses have been able to get by without the benefit of any personal, human interaction. However, this is limited to companies who have invested wisely in making sure that they have designed out the flaws in their system so that their customers’ experience will be a positive one. This is an enormous and expensive undertaking. If you decide to go this route, be willing to invest heavily upfront to make sure that you are not going to be frustrating your customers because your system does not work as well as they expect it to.

For those of you that are dealing with customers in a person-to-person style, the classics will still apply. Smile when you greet your customers for the very first time. Ask them questions that will help you make sure that they get exactly what they want and are satisfied with the results. If appropriate and possible, ask them how they will be using your products. Not only will this improve your customers’ experience with you, but it will deepen the relationship so that your customers will want to continue to come back to you in the future, knowing that you are already familiar with their needs and wants.

“Only happy customers come back.” – Stew Leonard