Treat Your Customer's Priorities Like Your Own

Dave Romeo • May 14, 2024

Perform With Pride

Have you ever watched someone performing the task that you paid them to do? Were you able to do it without them knowing that you were watching them? If you watch carefully, you’ll be able to tell if they’re just going through the motions or if they’re actually taking pride in their work.


I’ve had contractors over the years who were more focused on how quickly they could get home than making sure the job I asked them to do was done correctly and thoroughly. That’s a problem for both the customer and for the contractor. For the customer because he’s dissatisfied with the work; and for the contractor because he probably won’t be invited back for future jobs.


One of the things I’ve learned by watching Ryan Schwarz of Schwartz Ponds take care of my ornamental bass pond and waterfall is that when he’s working, you would think he was working on his own property. I don’t have to be around Ryan to know the type of personal pride he takes in the job he does. He’s using the right philosophy, realizing that people who work with pride get asked back and get referred to other customers. I frequently refer Ryan to others. Ironically, even people who don’t own ponds are impressed with the way he presents himself as a serious professional even in his conversation. As a result, he gets referrals by talking with people who don’t even have ponds!


This approach can work for you as well if you take pride in what you do, and you let people see how you work. Encourage your customers to share their reflections on the jobs you’ve done for them with others. You’ll find that people refer business to you, even if they themselves don’t need your service. I’m challenging you to perform work for others as if you are doing it for yourself.


“Quality is never an accident. It is always the result of intelligent effort.” – John Ruskin


Let me hear from you.


(This excerpt is taken from the seminar entitled Designing Your Destiny V: Winning with Integrity.)

I encourage you to click here to register for the Designing Your Destiny V: Winning with Integrity exclusive live Zoom seminar on Thursday, June 13, 2024, from 9:00 AM to 12:00 Noon Eastern Standard Time. 



Reserve your seat, or view the entire series at Romeo Network Online Learning!

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